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The "Face" of Your Business
For all intents and purposes, your brand's logo is the "face" of your business. But that face should do more than just look cool or interesting --a logo's contribution to brand identity is associative, too. It tells the public that this image means what you intend to tell them, don't settle for cheap copy - despite temptation, cheap option usually belongs to many " unique owners"
Easy to distribute and display, exhibitions and trade shows provide the perfect opportunity to promote your brand and build your contact base. Such events are perfect for meeting new contacts and making sales.
But often people go away to think about whether to buy or takes things further – this is where your business card is invaluable, ensuring they have your contact details should they want to get in touch.
"Back in older days, your name, address and contact details at the top-right of your client correspondence constituted a letterhead. Today, letterheads have become a visual art, delivering a first impression of who you are, what you do, and why you do it".
Unlike typing a full letter to a customer answering an inquiry, sending a brochure that contains the requested information saves time and generally exposes the customer to a great deal more information. You don't have to customize brochures or address them specifically to a customer. You can pop a brochure into an envelope and mail it out to potential customers without hassle.
Pop up displays and Pop Up Show Units provide a high level of versatility allowing you to go practically anywhere. This gives you more opportunities to take your display to a variety of different events and increases the spaces where you can set your display up. Pop up displays are a great way to increase exposure for your brand.